Why do I need a Business Plan? The number one reason to have a business plan is for you, so that you have clarity of vision of who you are, what you’re doing and where you’re going. The second reason, is to help raise capital. No private investor or a lender is going to give

Is it easy to start an Assisted Living home? How easy is it to start an assisted living home? To those of us that own and operate these homes, we get asked that question quite often. The answer is “it depends”   I don’t know you, your background, what you’ve done, what makes sense to

What exactly is senior housing? Senior housing can be anything from independent living to assisted living or even memory care or a SNF (skilled nursing facility) . For independent living, it is a home that would be considered “senior safe” with grab bars, smoke detectors, wider doors and the like. To really make it safe

What if I can’t take care of mom myself? As our family ages, they start to need more. Their independence is gone and they don’t want to admit that they may not be capable emotionally or physically. So I think a lot of times, especially in the United States, we just assume that we should

What is Assisted Living? A lot of people think that assisted living means a big institution. In the old days, that’s what it was. What it is today is completely different. When you think about living at home, all of the comforts of home and there are other people in that home. One of the

What is Offline Marketing? Offline Marketing is having a brochure, flyers and business cards. They should look professional and be accurate and clear. You only get one chance to make a first impression. The brochures should match your website and your online presence. In addition to that, one of your biggest and probably the most