{"id":50,"date":"2021-03-27T19:15:00","date_gmt":"2021-03-27T19:15:00","guid":{"rendered":"https:\/\/new.assistedlivingnetwork.com\/?p=50"},"modified":"2021-04-02T19:16:30","modified_gmt":"2021-04-02T19:16:30","slug":"online-marketing-a-necessity-in-todays-industry","status":"publish","type":"post","link":"https:\/\/assistedlivingnetwork.com\/online-marketing-a-necessity-in-todays-industry\/","title":{"rendered":"Online Marketing. A Necessity in Today\u2019s Industry"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Online Marketing. A Necessity in Today\u2019s Industry - by Gene Guarino\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/D2wiKdg0l98?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Yesterday\u2019s Marketing vs. Today\u2019s Marketing<\/strong><\/p>\n\n\n\n<p>Years ago when we were doing business, the Internet didn\u2019t even exist. Before there was an internet, we had things like the yellow pages. We had phones that we would dial with a rotary dial telephone. Today the world has changed, it\u2019s very different and if you don\u2019t have a website for your business, it\u2019s as if you don\u2019t even exist. Try to find a business today that doesn\u2019t have a website or how to even get the directions to get there, it can be incredibly difficult.<\/p>\n\n\n\n<p><strong>How should we start marketing online?<\/strong><\/p>\n\n\n\n<p>Your website is the first place that somebody\u2019s going to search to find you. First impressions do matter, so you want to have an excellent website. It\u2019s gotta look good, the colors, the logo. Your business has to have a name. So what is the name of Your Business? Choosing a name itself and then choosing logos or even the font style that you use are all important to your success. Marketing online begins with having a name, logo, a website.<\/p>\n\n\n\n<p><strong>How will they find us online?<\/strong><\/p>\n\n\n\n<p>First, Google has locating services where you can search on Google. You would start with a search by and saying, I\u2019m looking for assisted living in this town or this zip code. That search will take them right to the homes like yours that are in your geographic area. But if you\u2019re not listed there, or if you have a website but you didn\u2019t connect those dots, it won\u2019t know how to direct people to you. You need to have not only the website, but you need to have it listed properly so people can find you.<\/p>\n\n\n\n<p>The next piece is called SEO. Search Engine Optimization or keywords. When somebody is looking for things online, they\u2019re going to put in keywords like: assisted living, elderly, or senior housing. If your website has the proper keywords and SEO or search engine optimization, people are going to be able to find you. Now, if you don\u2019t have the correct keywords in there, it\u2019s going to be hard to find you. If you\u2019re not connected and easy to find it\u2019s going to be harder to be successful.<\/p>\n\n\n\n<p><strong>Are there other resources we can use?<\/strong><\/p>\n\n\n\n<p>You would benefit greatly and save yourself a lot of time by using professional that know what they are doing to help you create all of the marketing elements that you will need. They\u2019re the ones that know how to create effective websites and banner ads. If you click on a \u201cbanner ad\u201d it will take you to their website or a landing page. You should have that for all of your businesses as well. There are also QR codes that you can create and use. Those are the square boxes with a bunch of squiggly lines that you point your phone to and click and it\u2019ll take you right to their website or landing page. That QR code is another way to get exposure electronically. If all of that sounds like a foreign language, don\u2019t despair just call a pro to do that all for you.<\/p>\n\n\n\n<p>Most people don\u2019t even understand that even in this industry, you should be out there advertising and ensure that you can be found online. The ability to be found electronically is critically important to your success.<\/p>\n\n\n\n<p>We recommend using&nbsp;<a href=\"https:\/\/assistedlivingnetwork.com\/online-marketing-a-necessity-in-todays-industry\">Heightener.<\/a><\/p>\n\n\n\n<p><strong>You can also subscribe to our iTunes for on the go listening:<br><\/strong><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/assisted-living-networks-podcast\/id1360517721?mt=2\">https:\/\/itunes.apple.com\/us\/podcast\/assisted-living-networks-podcast\/id1360517721?mt=2<\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/new.assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43A.jpg\" alt=\"\" class=\"wp-image-53\" srcset=\"https:\/\/assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43A.jpg 1000w, https:\/\/assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43A-300x300.jpg 300w, https:\/\/assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43A-150x150.jpg 150w, https:\/\/assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43A-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/new.assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43C.jpg\" alt=\"\" class=\"wp-image-54\" srcset=\"https:\/\/assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43C.jpg 1000w, https:\/\/assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43C-300x300.jpg 300w, https:\/\/assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43C-150x150.jpg 150w, https:\/\/assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43C-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/new.assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43B.jpg\" alt=\"\" class=\"wp-image-55\" srcset=\"https:\/\/assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43B.jpg 1000w, https:\/\/assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43B-300x300.jpg 300w, https:\/\/assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43B-150x150.jpg 150w, https:\/\/assistedlivingnetwork.com\/wp-content\/uploads\/2021\/04\/43B-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday\u2019s Marketing vs. Today\u2019s Marketing Years ago when we were doing business, the Internet didn\u2019t even exist. Before there was an internet, we had things like the yellow pages. We had phones that we would dial with a rotary dial telephone. Today the world has changed, it\u2019s very different and if you don\u2019t have a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Marketing. 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